Friday, January 26, 2007

Mattel Winkie/Monkey Update

Sit down for this one, it'll make your head spin. The reps can't seem to agree on anything. First the Winkie was to be a Walmart exclusive. Now some people have been told it's a KB Toys & Toys R Us exclusive. And someone else has been told the Winkie won't be an exclusive at all. And no definite release date, but possibly spring. Maybe there will be an announcement from Toy Fair next month.

This doll line has been particularly troubling for collectors. The Wizard of Oz dolls were originally slated for release in February 2007. Collectors were very surprised to learn the dolls had showed up at Walmart Super Centers in December. In addition to the surprise release, it was disappointing to learn the dolls wouldn't play music and dialogue from the movie. Now there are many conflicting reports about where the Winkie will be available. It sure seems an odd way to do business and retailers and customers have been very frustrated to say the least. It will be interesting to see in the coming months if this turns some retailers and consumers off of Mattel.