Saturday, February 16, 2013

Mattel Toy Fair Display

Cool Toy Review took some GORGEOUS images of the new Wizard of Oz assortment from Mattel.  Please scroll down to see more 75th Anniversary Toy Fair announcements and release info.   Lots more 75th Anniversary news coming so please stay tuned!!! 

To see these and more glorious technicolor high res images please visit: 
Cool Toy Review's Mattel Collectors' Event Gallery

Stop and check out all of Cool Toy Reviews Toy Fair coverage here:
Big thanks to Cool Toy Review for sharing their oz-some Toy Fair photos!!

Masterpieces Puzzle 2013

1000 pc puzzle in storybook packaging
Finished puzzle measures 19" by 26 3/4"
SRP: $17.99

Wednesday, February 13, 2013

More Warner Brothers 75th Anniversary Toy Fair Press

The Wizard of Oz Licensed Product Offerings

Jazwares - The Wizard of Oz 5-inch dolls
Bring the wondrous Land of Oz to life with The Wizard of Oz 5-inch dolls.  The adorable collector dolls are available of the main characters from the film (Dorothy, Glinda the Good Witch, the Wicked Witch of the West, Scarecrow, Tin Man, Cowardly Lion).  As a modern twist on the classic property, all characters are female and outfitted in modern fashion outfits.  Each doll sold separately.  Available Fall 2013. Suggested retail price: $14.99

Mattel - Pink Label The Wizard of Oz Barbie Dolls
Mattel's new The Wizard of Oz assortment of Barbie dolls features sculpted likeness of the film's renowned actresses.  Dorothy, Glinda the Good Witch, and the Wicked Witch of the West hit the Yellow Brick Road! Suggested retail price: $34.95

Alexander Doll -  Glinda the Good Witch and The Lullaby League
Glinda the Good Witch and The Lullaby League make their first joint appearance with Madame Alexander this year.  She, a 10-inch fully articulated Cisette, with blue eyes and long, curly, Taffy Tan hair, wears gorgeous pink along with these three little 5" ladies.  Suggested retail price: $299.95

SteiffWicked Witch of the West Teddy Bear with 75th Anniversary Medallion
The mohair Teddy Bear version of the Wicked Witch of the West is dressed in black satin from head to toe; her gown is a miniature replica of the one in the film. Her green mohair was custom-dyed to match the Wicked Witch of the West's make up color in the film.  Suggested retail price: $275.00

R. John Wright - Toto
Faithfully based on the character immortalized in the 1939 film,  Dorothy's beloved canine has been brought to life for the first time in the unique medium of molded plush.  Toto is jointed at the neck and constructed entirely of custom-made mohair plush and felt with skillful airbrushed coloration, hand embroidered features, and imported glass eyes.  Standing just 3 1/2 inches tall this detailed miniature is perfectly scaled to accompany the acclaimed R. John Wright Dorothy doll.  Only 350 pieces crafted. Suggested retail price: $395.00

Monopoly - The Wizard of Oz 75th Anniversary Collector's Edition
Classic scenes come to life in this one-of-a-kind Monopoly: The Wizard of Oz 75th Anniversary Edition, which features custom houses, hotels, tokens, and a beautifully designed pop-up game board center created by award winning illustrators Otto Sturcke and Mike Butkus, and the paper engineering mastery of Bruce Foster. Available early Fall 2013.  Suggested retail price: $49.95
Memory Challenge: The Wizard of Oz 75th Anniversary Edition
Put your brain to the test as you try and match with Memory Challenge: The Wizard of Oz 75th Anniversary Edition.  The game features a number of colorful The Wizard of Oz matching cards and players can assume the role of their favorite character with all new role cards.  Suggested retail price: $16.95
Lionel Little Lines: The Wizard of Oz
This small-scale plastic train set has the features and detail of an authentic Lionel train set, and all the play value a kid could ask for!  Now, you can bring this movie classic to life in your own home with this exquisitely detailed Little Lines train set.  Lionel Little Lines brings the rich tradition of Lionel to young children ages 2 1/2 and up.  Suggested retail price: $74.95

Alexander Doll - The Wizard of Oz Washables
The new The Wizard of Oz 12" "Washables" Dolls include fan favorite characters Dorothy, Tin Man, Cowardly Lion, Scarecrow, Glinda the Good WitchWicked Witch of the West, and even a Winged Monkey.  All characters are machine washable and dryer safe on the gentle cycle.  Suggested retail price: $34.95 each

Schylling - The Wizard of Oz 75th Anniversary Jack-in-the-Box Dorothy
In time to commermorate the 75th anniversary of the cinematic classic The Wizard of Oz Schylling's Jack-in-the-Box Dorothy is sure to delight young fans and collectors alike! Turn the handle on the closed 5 1/2" tin box - which features images from the film - and watch as the plush Dorothy puppet emerges for a surprise. Available soon at the suggested retail price of $24.99

PPW - The Wizard of Oz Mr. Potatohead Minis
Keep the fun going with these mini Mr. Potatohead figures based on fan-favorite characters from The Wizard of Oz.  Collect Dorothy, Tin Man, ScarecrowCowardly Lion, or even the Wicked Witch of the West.  Available soon at the suggested retail price of $7.99 each.

FunkoThe Wizard of Oz Pop! Vinyl Figures
Funko continues to offer a line of fun, stylized figures based on the classic Wizard of Oz characters. Dorothy, the Wicked Witch of the West, and Winged Monkey available now.  Scarecrow, Tin Man, Cowardly Lion, and Glinda coming in 2013.  Suggested retail price: $9.99 each

™ & © Turner Entertainment Co. (s13)
Please scroll through my blog to see more info and photos of these delightful new offerings!!
This information was released in conjunction with coverage from Entertainment Weekly



Warner Brothers Celebrates Wizard of Oz 75th Anniversary

Press Release:

Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares
Burbank, Calif., February 13, 2013 -- 
Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of "The Wizard of Oz" in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved properties in all of film history, which will inspire a range of product across multiple categories including toys, collectibles, games and more.

"No film in history is more recognizable than 'The Wizard of Oz,' and in the lead up to its milestone anniversary, we are working with a number of key licensing partners to commemorate this legendary story,"said Karen McTier, executive vice president of Worldwide Marketing and Domestic Licensing at Warner Bros. Worldwide Consumer Products. "We are so thrilled to build a licensing program that will allow fans to celebrate the magic of Emerald City for years to come."

Master toy partner Jazwares leads the toy lineup for "The Wizard of Oz" as the first master partner for the property in recent history. Jazwares, a leader in the licensed products marketplace, will unveil a range of 5-inch small fashion dolls, playsets and role play accessories inspired by iconic characters Dorothy, Glinda the Good Witch, The Wicked Witch of the West, Tin Man and Cowardly Lion, in fall 2013.

Global licensing partner Mattel will unveil in 2013 three new Pink Label® "The Wizard of Oz" Barbie® dolls as a part of the Barbie® Collector line. Figures of Dorothy, Glinda the Good Witch and The Wicked Witch of the West are sculpted after the actresses who made the characters so memorable in the film.

Collectors will be thrilled with the artistic product from a number of licensees who have sought to reimagine the characters from the Land of Oz. Hand and finger puppets from Puppet Heap offer playful caricatures of Dorothy and her friends and foes - and are sold in creative packaging that converts into a puppet theater. Also new for 2013, Schylling offers a Jack-in-the-Box with a plush Dorothy who pops out to the delight of all. Vermont-based R.J. Wright Dolls will introduce a new companion for its acclaimed Dorothy doll in celebration of the anniversary: Toto, a molded plush replica standing at 3.5 inches and constructed entirely of custom-made mohair and felt, is perfectly scaled to fit into the arms of his beloved friend from Kansas. Also available for collectors is a plush bear dressed as The Wicked Witch from Steiff, complete with a 75th Anniversary medallion. High-end dolls from Tonner and Adora will round out the collectible lineup for enthusiasts.

Kids will also be able to celebrate the 75th Anniversary of "The Wizard of Oz" with a themed train-set from Lionel Little Lines. The small-scale plastic train set features scenery from the Land of Oz and a yellow train track that pays homage to the Yellow Brick Road. Alexander Doll is also set to unveil new "The Wizard of Oz" 12-inch machine-washable plush dolls that are perfect for collectors who are young – and young at heart. Fans also won't want to miss Round 2's figures, wooden toys, puzzle games, clip-ons, banks and sound & motion dioramas, as well as Funko, Rubie's Costumes, Promotional Partners and Darice as they continue to offer fan-favorites for young players and collectors.                                   

Fans can bring "The Wizard of Oz" to game night with favorites from USAopoly launching in summer 2013, with a new "The Wizard of Oz" Monopoly® game featuring a custom-illustrated pop-up board center that showcases key locations in the film and custom-sculpted farmhouse and Emerald City play pieces, which replace the traditional houses and hotels. Also from USAopoly are "The Wizard of Oz" 75th Anniversary Edition of The Game of Life®, which features characters from the film and Ruby Slippers pieces; and the "The Wizard of Oz" 75th Anniversary Edition of Memory Challenge®. Additional offerings inspired by "The Wizard of Oz" are Masterpiece Puzzles and Ceaco with puzzles inspired by Thomas Kinkade renditions of moments from the film.


**Please scroll down to see other entries covering 75th Anniversary Product

Saturday, February 09, 2013

Wizard of Oz 75th Anniversary Monopoly, Life, and Memory Challenge

Press Release:

MONOPOLY®: The Wizard of Oz™ 75th Anniversary Collector's EditionClassic scenes come to life in this one-of-a-kind MONOPOLY®: The Wizard of Oz 75th Anniversary Edition, which features custom houses, hotels, tokens and a beautifully designed pop-up game board center created by award winning illustrators Otto Sturcke and Mike Butkus, and the paper engineering mastery of Bruce Foster.  Ages 8+. Available to retailers Early Fall 2013. Suggested Retail $49.95

THE GAME OF LIFE®: The Wizard of Oz™ 75th Anniversary Collector's Edition  Early Fall 2013
SRP $39.95
MEMORY CHALLENGE®: The Wizard of Oz™ 75th Anniversary Edition Early Fall 2013
SRP $16.95
ABOUT USAOPOLY: USAopoly, Inc., ( is a leading specialty market game manufacturer offering the world's best-known games (under license from the Entertainment & Licensing Division of Hasbro) and an innovating game developer of party games like Telestrations® (

ABOUT HASBRO: Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
USAOPOLY is a trademark of USAopoly, Inc. Copyright ©2013.
HASBRO and its logo and the MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the Mr. Monopoly name and character as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. ©1935, 2013 Hasbro. All rights reserved. ®/™ denotes U.S. trademarks.

HASBRO and its logo and THE GAME OF LIFE are trademarks of Hasbro and are used with permission. ©2013 Hasbro. All Rights Reserved.
The HASBRO name and logo and MEMORY are trademarks of Hasbro. ©2013 Hasbro. All Rights Reserved. TM and ® denote U.S. Trademarks. Memory games are manufactured under license from Ravensburger AG.
THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. Judy Garland as Dorothy from THE WIZARD OF OZ.

Mattel Dorothy, Glinda, Wicked Witch 2013

Mattel finally tries their hand at sculpting likenesses of the film characters.  To me, this new set looks like a cross between the actresses and Barbie, but still pretty darn cute!!  Can't wait to see the packaging!!

SRP: $34.95
Estimated release date May 24

More Info on Barbie Collector

Wednesday, February 06, 2013

Tonner 2013 Glinda Re-Issue

Dressed Doll
Handpainted Details on Face
Fine Quality Vinyl and Hard Plastic
16" Tyler Body and Skin Tone
Strawberry Rooted Saran Hair
Pink and Silver Gown With Star Sequins, Glitter, Rhinestone Brooch, Pink Petticoat, Nude Pantyhose With Attached Panties, and Pink Glitter Shoes
Pink Ribbon Necklace With Glitter Charm
Resin Sequined Crown with Faux Pearls and Stones
Silver Wand With Rhinestones
Edition of 500   Glinda the Good Witch    $249.99

Saturday, February 02, 2013

Madame Alexander 2013

In addition to the 75th anniversary of The Wizard of Oz, Madame Alexander is celebrating their 90 year anniversary!  They have commemorative pieces and new lines, but there is new life breathed into their evergreen properties as evidenced by the beautiful new Wizard of Oz additions. 

Sets of four dolls     one 10" doll with a supporting cast of 5" dolls      They are editions of 300 
Estimated release of September 2013      SRP:  $299.95

Wicked Witch of the West with Winged Monkeys      #66635
Glinda with the Lullaby League      #66645
Dorothy in the Poppyfield     #66630
ADORABLE new plushes!!!!!!!  They are 12" tall and part of Madame Alexander's new line of washable dolls  
Estimated release of May 2013
SRP: $34.95

More Madame Alexander dolls can be seen at

Please see these links to learn more about Madame Alexander: