ELMSFORD, N.Y.--(BUSINESS WIRE)-- Party City Holdco Inc. (the “Company" or "Party City") (NYSE:PRTY), the leading vertically integrated party goods company in North America, with Warner Bros. Consumer Products, announces an extended portfolio partnership to develop and market a full range of costumes and costume accessories beginning with Halloween 2016. With The Wizard of Oz, Harry Potter, Scooby-Doo, The Flintstones, and many more Warner Bros. properties, these new and innovative programs will be available exclusively at PartyCity.com, Party City and Halloween City retail locations. Beginning in 2017, Party City will also offer a range of costumes and accessories of DC Comics Super Heroes including Batman, Superman, Wonder Woman, the Justice League and more.
Jim Harrison, CEO of Party City Holdco Inc. said, “We are delighted that we have extended our partnership as we continue our strategic licensing and promotional relationship with Warner Bros. Consumer Products. The evergreen Warner Bros. brands already part of our staple offerings will be supplemented over the years ahead with exciting new properties from the WBCP portfolio. We look forward to bringing to the consumer innovative mix and match programs that allow our consumer to personalize their costume to reflect their personality.”
About Party City
Party City Holdco Inc. (the “Company” or “Party City Holdco”) is the leading party goods company by revenue in North America and, we believe, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. Party City Holdco designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company’s retail operations include approximately 900 specialty retail party supply stores (including approximately 180 franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
THE WIZARD OF OZ and all related characters and elements © & ™ Turner Entertainment Co. (s16)
HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s16)
SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera. (s16)
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s16)