1970s Partyware and party favors
1970s coin purse. Possibly part of the partyware line.
Late 1970s Hallmark King Size Pop-Up Edition of L. Frank Baum's The Wizard of Oz. Retold by Edward Cunningham with charming illustrations by Pat Paris. Multi-dimensional pages and action surprises by Dick Dudley. "More Story, More Pages, More Pop-Up Fun Than Ever!" Hardcover with 5 pop-ups. Personally, this is one of my very favorite Oz books ever. Many moments of childhood contentment were spent flipping through this book.
In the early 1980s, Hallmark's puzzle division Springbok put forth this engaging 100 pc. boxed puzzle of the characters from The Wonderful Wizard of Oz