-- Dorothy and Her Friends Have Been Re-imagined and
Will Continue to Spark Imaginations of The Wizard of Oz Lovers --
February 7, 2014 (New York, NY) - From the time Dorothy™ landed in Munchkinland™, Madame Alexander has created exclusive dolls based on the classic film. Seventy-five years later, the journey continues with an exciting new limited edition collection of the classic characters re-imagined in a Steam Punk style, as well as special collectible dolls in celebration of the classic movieʼs 75th anniversary.
The Madame Alexander Doll Company is excited to introduce a new Limited Edition Steam Punk The Wizard of Oz 16” Doll Collection. Inspired by 19th-century sci-fi and fantasy, these brand new Steam Punk-style dolls reenvision the classic The Wizard of Oz™ characters – Dorothy, the Wicked Witch of the West and Glinda the Good Witch. Continuing the Madame Alexander Doll Company tradition of “love in the details,” each doll will come with the classic charactersʼ accessories.
Limited Edition Steam Punk Dorothy™ $199.95
Dressed in a blue and white gingham skirt, brown velour corset with gold ribbon and a white cotton shirt, this 16” fully articulated brown-eyed, brunette-braided Dorothy™ is set to enter Emerald City. Blue knit thigh-highs, ruby red boots and a black flock-top hat adorned with white and black feathers and gold goggles complete the look. A silver “robot-like” Toto is carried in a white woven basket.
Limited Edition Steam Punk Wicked Witch of the West™ $199.95
This 16” fully articulated Wicked Witch of the West™, brunette with brown eyes, is quite fetching interpreted in the Steam Punk style. Green with envy, she is dressed in a green and black taffeta and silk dupioni dress accented with green on green stripes. Buttons and gears embellish her bodice as does a big green tulle bow. Her stylishly floppy black hat is made of dupioni and also accented in green tulle. Other accents include a choker, black suede lace-up boots, and lace stockings - a real wicked witch indeed. Steam Punk Wicked Witch of the West™ is ready
to get on her broom and fly over Emerald City!
Limited Edition Steam Punk Glinda the Good Witch™ $199.95
With red hair and brown eyes, the 16” fully articulated Glinda the Good Witch™ is ready to take on the Wicked Witch of the West in true Steam Punk style. Her embroidered pink layered petal skirt, accented with a sheer pink train is paired with an embroidered pink satin off-the-shoulder bodice tied with gold ribbon and accented by a gold “gear” butterfly and gold nailheads. A pale pink taffeta petticoat, pink glissenette thigh-highs and gold glitter boots
complement the outfit. Ribbons, feathers and watch gears adorn a pink felt top hat, while a gold wired wand, topped with a heart-shaped sphere, complete the look.
In addition, Madame Alexander will be honoring the iconic filmʼs 75th anniversary milestone with a collectable assortment of dolls. Each doll will come with a commemorative anniversary box depicting Emerald City™.
75th Anniversary Glinda the Good Witch™ $109.95
Madame Alexanderʼs 8” “Maggie” with straight leg is transformed into Glinda the Good Witch™. With a head of taffy curls and blue eyes, Glinda is dressed in a v-neck pink organza gown with mutton sleeves and studded with silver pinheads, stars and a waistband of metallic silver braid. She wears pink patent leather flats. Her crown and wand are adorned with silver rhinestones.
75th Anniversary Wicked Witch of the West™ $109.95
This 8” witch with black eyes and green skin wears her hair in a topknot and side-swept bangs. Her black rayon dress features a high round neck bodice, mutton sleeves with black binding straps and a circular A-line floor length skirt with a slight train. Over the dress is a corset that ties in the back with a small bag that hangs from the waist. A large circular cape tops the outfit. The Wicked Witch of the West™ wears black flock flats, a black hat and carries a broom with black beaded details.
75th Anniversary Wicked Witch of the East™ $109.95
Before she was toppled by the house, the Wicked Witch of the East™ wore the lovely Ruby Slippers. This 8” Wendy™ (straight leg), a blonde blue-eyed witch, is wearing a grey and lilac dress, trimmed in white rickrack, with leg-o-mutton sleeves of grey and black striped jersey. A shorter front hem reveals matching grey and black tights and those notable sparkling bowed Ruby Slippers. A black flock corset with black satin lacings is worn over the dress and topped with a red circular cape, and of course a matching witchʼs hat. Every witch needs her broom,
and this one carries one with a grey handle and straw bristles – adorned by a tan satin ribbon.
75th Anniversary Dorothy™ Arrives in Munchkinland™ $109.95
As Dorothy arrives in Munchkinland™, her world turns to living color. This 8” fully articulated Wendy™ doll with brunette braids and brown eyes is dressed in a sepia checked pinafore and white puffed sleeve cotton blouse. Her white eyelet petticoat is trimmed in multicolored poppies with gold metallic thread. She wears white anklets
trimmed in lace and sepia lace flats. Madame Alexanderʼs Traditional 8” and Washable The Wizard of Oz™ collections will continue to be available in 2014. The entire 2014 collection can be seen at International Toy Fair, February 16-19 at the Javits Center,
New York, Booth 2251.
THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
About The Alexander Doll Company®
Since the company¹s inception in 1923 by Madame Beatrice Alexander in New York City, the vision of this talented and entrepreneurial woman to engage a childʼs imagination through doll play has been upheld to inspire girls of all ages across generations to have fun, develop, learn, and imagine. The Alexander Doll Company and Madame Alexander brands of dolls today uphold that vision and encourage girls of all ages to enjoy a lifetime of doll related fun, gifting, and collecting with products that include baby, fashion, play, and limited edition dolls that are beautifully designed and age-appropriate keepsakes of quality and craftsmanship. Madame Alexander today
also continues the tradition of licensing collaborations with classic literary characters including Disney®, Wizard of Oz®, Gone with the Wind®, Fancy Nancy®, Pinkalicious®, Angelina Ballerina®, and other partnerships. In 2012 Madame Alexander became an affiliate of Kahn Lucas Lancaster, Inc. Madame Alexander dolls and related accessories are available in all tiers of retail distribution in the US and select markets internationally as well as directly online. To learn more about the Madame Alexander brands and The Alexander Doll Company, visit www.madamealexander.com
Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and
retail merchandising organizations in the world.