Thursday, September 05, 2013

Gourmet Trading Company

Gourmet Trading Co. Teams With Warner Bros. For Wizard Of Oz 75th Anniversary
by Gourmet Trading Company Posted: Thursday, September 5, 2013

LOS ANGELES – In anticipation of the 75th Anniversary of The Wizard of Oz™, Gourmet Trading Company will feature the iconic film on its tags of Peruvian and Mexican Asparagus. From September 23 through February 28 Gourmet Trading Company asparagus will promote the October 1st release of the The Wizard of Oz 75th Anniversary Edition on 3D Blu-ray™, Blu-ray™, DVD and UltraViolet™.  Gourmet Trading will also give away copies of The Wizard of Oz™ DVDs via Facebook with a grand prize of a Flat Screen TV, Blu-ray player and a copy of The Wizard of Oz™ 75th Anniversary Edition on Blu-ray. For more information about the promotion please visit Gourmet Trading Company’s Facebook page (
Beginning September 20, The Wizard of Oz 3D will be presented in the immersive IMAX® 3D format and return to the big screen for an exclusive one-week engagement in IMAX® theatres across North America. Following the IMAX® theatrical release, on October 1, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-rayTM, Blu-ray 3DTM, DVD and UltraVioletTM versions of the film; a new documentary, The Making of The Wonderful The Wizard of Oz; bonus features and premium collectibles. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray, and a two-disc DVD. All four will contain the new documentary and extra content.

“We're excited to partner with Warner Bros. Home Entertainment on their anniversary release of The Wizard of Oz.  The popularity of this movie over the past 75 years and the overall The Wizard of Oz™ brand recognition made it the perfect cross promotional opportunity for us.  We look forward to engaging with our customers via social media to really promote not only the movie but our asparagus.” stated Julia Inestroza, Marketing Director.

Follow the promotion on Gourmet Trading Company’s Facebook ( and Twitter page ( For more information about The Wizard of Oz visit

About Gourmet Trading Company:
Gourmet Trading Company, headquartered in Los Angeles, CA, was founded in 1982 as a family business.  Their control over the supply chain of fresh asparagus and blueberries enables them to offer superior service to their customers and growers all over the world.  Strong grower relationships globally, a state of the art packing facility in Washington, implementation of their own traceability system, management of their own farms in Peru and California, in-house warehousing through Gourmet Logistics, and continual investment in their business enables them to provide high quality asparagus and blueberries all year round.  Gourmet Trading Company has additional offices around the world.  For more information visit or follow us on Twitter, Facebook, Youtube, Linkedin, and Pinterest.

About the Movie
Adapted from L. Frank Baum’s timeless children’s tale about a Kansas girl’s journey over the rainbow, The Wizard of Oz opened at Grauman’s Chinese Theatre on August 15, 1939. The film was directed by Victor Fleming (who that same year directed Gone With the Wind), produced by Mervyn LeRoy, and scored by Herbert Stothart, with music and lyrics by Harold Arlen and E.Y. Harburg. DOROTHY™ was portrayed by a 4'11" sixteen-year-old girl who quickly earned her reputation as “the world’s greatest entertainer” -- the incomparable Judy Garland. Ray Bolger appeared as the SCARECROW™; Bert Lahr as the COWARDLY LION™, Jack Haley as the TIN MAN™. Frank Morgan was seen in six different roles, including that of the wonderful Wizard Of Oz™" himself.
The Wizard of Oz received five Academy Award® nominations , including Best Picture (Outstanding Production), and captured two Oscars®—Best Song (“Over the Rainbow”) and Best Original Score -- plus a special award for Outstanding Juvenile Performance by Judy Garland. The film was an overwhelmingly popular and critical success upon its initial release and repeated its ability to captivate audiences when M-G-M reissued the film in 1949 and 1955. The film made a new kind of history with its network television premiere in 1956 on CBS. Nearly 45 million people tuned in for this initial telecast, marking the beginning of an annual tradition. Ever since, The Wizard of Oz has been shown virtually annually on network (and then cable) television.
The Wizard of Oz and all related characters and elements are trademarks of and © Turner Entertainment Co.
Academy Award(s)® and Oscar(s)® are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.
Blu-ray Disc and Blu-ray and the logos are the trademarks of Blu-ray Disc Association.
About Warner Bros. Home Entertainment Inc.
Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment's home video, digital distribution and interactive entertainment businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third party retail partners and licensees, as well as directly to consumers through and WB Ultra.

    1939 (12th)
•  ART DIRECTION -- Cedric Gibbons, William A. Horning
•  MUSIC (Original Score) -- Herbert Stothart
•  MUSIC (Song) -- "Over The Rainbow," Music by Harold Arlen; Lyrics by E. Y. Harburg
•  SPECIAL EFFECTS -- A. Arnold Gillespie, Douglas Shearer

Gourmet Trading Company's Wizard of Oz 75th Anniversary promotion will extend to their website on September 23rd.

Press release, images, and other info courtesy Gourmet Trading Company