Friday, June 13, 2014

Wizard of Oz Uglydoll Press Release

Pretty Ugly, LLC. and Warner Bros. Consumer Products announced today that they have entered into a co-branded collaboration to create plush based on The Wizard of Oz™ and UGLYDOLL characters. Fan-favorite UGLYDOLL characters,Moxy™, Wage™, Jeero™, Babo™ and OX™ are all dressed upandready to follow along the Yellow Brick Road as iconic characters from The Wizard of Oz.

“Uglydoll is honored to collaborate with such an iconic brand during its 75th anniversary celebration.  The Wizard of Oz has been a family favorite of ours for years,” said Drew Matilsky, Pretty Ugly’s Managing Partner.

“Coming off our successful launch of UGLYDOLL x DC Comics Super Heroes figures and plush, we’re excited to expand our partnership to mix classic and cool with the all-new UGLYDOLL The Wizard of Oz collection,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.

GUND®, a division of Enesco®, will offer a diverse range of colorful and collectible co-branded plush based on The Wizard of Oz and UGLYDOLL characters, including Moxy™ as Dorothy, Wage™ as Tin Man, Babo™ as Cowardly Lion, Jeero™ as Scarecrow, and OX™ as Wicked Witch of the West. The series of plush dolls will be previewed at the 2014 Las Vegas Licensing Expo and launching at retail early fall.

UGLYDOLL & Pretty Ugly, LLC

David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.

The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New Jersey. The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining ‘ugly’ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit

Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.

View previous blog entry to see the Uglydoll plush: