Nothing much to report yet except keep your eyes peeled and watch here for further updates:
WARNER
BROS. CONSUMER PRODUCTS AND PARTY CITY PARTNER FOR PARTY GOODS WITH
CHARACTER
New
Collection of Favors, Balloons, Décor and More to Feature Warner
Bros. Characters Including Superman, Batman, Godzilla, and
Scooby-Doo!
Burbank,
CA – June
18, 2014
–
Warner Bros. Consumer Products
(WBCP), on behalf of DC
Entertainment,
is partnering with
Party City Holdings, Inc., the
largest wholesaler & retailer
of party goods in the U.S. and Canada, to release a new collection
of family-friendly party goods, favors,
décor
and
balloons
inspired by Warner Bros.’ iconic properties
and
the DC Comics pantheon of Super Heroes. The
product, featuring an array of beloved characters such as Superman,
Batman
and Scooby-Doo,
will be available in Party City stores across the U.S. and Canada
this summer.
“We
are thrilled to team up with Party City, a renowned party supplier,
to offer fans of all ages the chance to celebrate with their favorite
characters,”
said
Karen
McTier, executive vice president of Domestic Licensing and Worldwide
Marketing at Warner Bros. Consumer Products. “Leveraging WBCP’s
vast portfolio of entertainment properties, the new line is
sure to make any party as memorable as the characters that inspire
them.”
In
celebration of this exciting new collection of products, Party City
will host party zones spotlighting key properties, including a Batman
party zone coming to Party City retailers across the U.S. and Canada
in July and a Scooby-Doo
party zone in August.
The
complete list of properties that will be developed for balloons
include DC Comics’ Batman
and Superman,
Looney
Tunes,
Scooby-Doo,
Godzilla,
Tom
and Jerry,
Harry
Potter
and The
Wizard of Oz.
Additionally, American Greetings, the world's largest publicly traded
greeting card company, will be distributing party goods, favor and
décor
in mass and supermarket channels.
“Amscan
is delighted to offer Warner Bros.’ evergreen brands such as Batman
and Scooby-Doo
to the party industry,” said Jim Harrison, CEO, Amscan. “In
addition, we look forward to partnering with Warner Bros. Consumer
Products to capitalize on their extensive content, including feature
film tent pole events, to drive additional revenue and share in the
marketplace.”
About
Party City Holdings, Inc.
Party
City Holdings Inc. designs, manufactures, contracts for
manufacture and distributes party goods, including paper and plastic
tableware, metallic balloons, accessories, novelties, gifts,
stationery and Halloween costumes. Party City’s decorated
party supply products are available in over 40,000 retail outlets
worldwide, as well as in its retail network of approximately 880
permanent party superstores and approximately 350 temporary Halloween
locations. The company also sells direct to customers through
its e-commerce website, PartyCity.com. Party City Holdings Inc. is
headquartered in Elmsford, NY.
About
Warner Bros. Consumer Products
Warner
Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in
the world.
About
American Greetings Corporation
For
more than 100 years, American Greetings Corporation (NYSE: AM) has
been a creator and manufacturer of innovative social expression
products that assist consumers in enhancing their relationships to
create happiness, laughter and love. The Company's major greeting
card lines are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings
include DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of the
largest collections of greetings on the Web, including greeting cards
available at Cardstore.com and electronic greeting cards available at
AmericanGreetings.com. In addition to its product lines, American
Greetings also creates and licenses popular character brands through
the American Greetings Properties group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of approximately
$1.9 billion, and its products can be found in retail outlets
worldwide.
